29 Apr Eduardo Ortiz Tirado Serrano eng

Eduardo Ortiz Tirado Serrano

Independent Board Member

Mr. Ortíz Tirado Serrano holds a bachelor’s degree in business administration from the Universidad Anáhuac. He began his professional career in Herdez, working in the marketing area. He subsequently spent six years in marketing at Richardson Vicks and Procter and Gamble. In 1988, he joined SC Johnson and Son, S.A. de C.V., as marketing director. In 1992, he participated in a sales training program as international associate in Los Angeles, California. In 1993, he returned to Mexico as business director of SC Johnson México and in 1995 was promoted to general manager of SC Johnson in Mexico and Central America. In 2001, he was appointed corporate vice president and general manager in Mexico and Central America. He retired from SC Johnson in January 2013. He was a member of Council of Self-Regulation and Advertising Ethics (CONAR); member of the Mexican Center for Philanthropy (CEMEFI) and of the advisory board of Great Place To Work –Mexico. He is currently the chief executive officer of Aerobal and Gridimex, companies of Grupo INVEKRA, and board member of Herdez, where he also serves on the audit committee. He is also on the board of ENACTUS and of the Fundación Un Mañana para la Comunidad and member of the advisory board of Fundación Xochitla.