To place quality foods and beverages within the reach of consumers, under brands of growing prestige and value.
MISSION
Grupo Herdez aims to consolidate, grow and position itself as a leading company in the food and beverage industry, recognized for the quality of its products and the effectiveness of its efforts in satisfying consumers’ needs and expectations, within a framework of optimal consumer care and service, under strict profitability criteria, strategic potential and sustainability.
VISION
